The Best Whitening Toothpaste

Best Whitening Toothpaste: Colgate Optic White Whitening Toothpaste has the American Dental Association’s (ADA) Seal of Acceptance. This provides you with confidence that the product is safe to use and lives up to its claims.

Unlike many other whitening kinds of toothpaste, Colgate Optic White removes two kinds of stains from teeth: extrinsic and intrinsic. Extrinsic stains occur on the outside of teeth. Intrinsic stains happen inside teeth, but they can be seen on the outside. This product contains hydrogen peroxide, which is considered the gold standard for stain removal. It also contains cavity-fighting fluoride.

The Best Whitening Toothpaste

Best Teeth Whitening Toothpaste

It targets the enamel (the outer layer of the tooth that protects the sensitive under-layers), using a combination of methods to maximize the whitening effects.

Optical: This method uses blue-toned brighteners, which coat your teeth as you brush. When you see the claim ‘instant whiteness’ or ‘instant brightness’, it’s usually this method that provides that immediate difference. It’s also the reason why whitening toothpaste may produce a blue colored foam when brushing.

Buffing: Also known as abrasives or polishing, these work by using small scrubbing agents, such as activated charcoal or silica, to remove dental plaque and stains from teeth. Do be aware that sometimes, prolonged use can wear down tooth enamel leading to sensitivity.

Enzyme-action: Usually derived from fruit, this method claims break down proteins on the teeth which have been linked to teeth staining.

Chemical. This works by using a chemical, either hydrogen peroxide or carbamide peroxide, to whiten teeth. It helps bleach and lightens stains on the enamel of teeth to make them appear whiter.  As it’s classed as a cosmetic product it needs to adhere to strict EU regulations safety guidelines.

Those who have sensitive teeth may wish to proceed with caution as the abrasive nature of whitening kinds of toothpaste could cause further sensitivity and damage the enamel. Peroxides can also cause teeth and gums to become sensitive.

Best Toothpaste For Whitening

Best Toothpaste For Whitening

This next-generation whitening toothpaste contains more hydrogen peroxide than other Colgate Optic White kinds of toothpaste. This makes it a more effective tooth whitener for people with tough tooth stains, such as those caused by cigarettes. It’s also effective for stains caused by drinking red wine, tea and coffee.

The amount of hydrogen peroxide this product contains may make it uncomfortable for some people to use, especially those with sensitive teeth. Some users also report a burning sensation in their gums with extended use.

This toothpaste has an expiration date of 7 months, so be sure to check the label before you buy, especially if you buy in bulk.

Best Whitening Toothpaste 2018

The trusted dentist’s recommendation is a classic canon in the toothpaste ad sales game. Sometimes, a voiceover tells us that nine out of 10 dentists prefer a certain toothpaste. Other times, a white-coated “dentist” (who may or may not be an actor) explains why a particular paste is the only one good enough for his or her own teeth. Either way, we never really know what dentists like best. It’s a worthy question that we even neglect to ask at our own dental appointments, as we become so overwhelmed by what’s about to go down in the chair that all logical inquiries go out the window.
In order to get to the bottom of what should be an NBD question once and for all, we asked top dentists to share their top pick for whitening tubes of toothpaste. As it turns out, deciding factors boil down to much more than optimal minty freshness or even overall tooth whitening ability — like with most beauty products, texture, ingredients, and technology play a big part.
Ahead, see what celebrity dentists really use to magnify their pearly whites.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn a commission.

Best Whitening Toothpaste 2017

Although some brands advertise their toothpaste as being 100% guaranteed to rid people of tartar and tooth decay, few actually work as well as advertised. In truth, only a handful of kinds of toothpaste and mouthwashes can successfully prevent dental and gum problems while protecting your teeth for hours at a time. These products are usually well-renowned for their effectiveness because they’re usually made by popular brands. This is very important when it comes to hygiene products, especially the ones you are supposed to use so intimately.

When it comes to teeth whitening toothpaste, it should be said that the selection is somewhat limited, which is why it pays to take the time and learn about what makes good teeth whitening toothpaste before buying one. This is because each individual toothpaste is formulated to solve a specific oral problem, anything from dental sensitivity to rebuilding enamel or freshening your breath. With this in mind, let us figure out what are the ten best teeth whitening toothpaste the market has to offer at this point in time.

Featuring some of the most effective ingredients that can be used to whiten your teeth, the Activated Charcoal Teeth Whitening Toothpaste consists of Charcoal that cleans your teeth without causing any damage to the enamel. With the ability to remove all traces of germs and bacteria, it contains a subtle minty flavor that helps to keep the mouth fresh throughout the day. Made from an all-natural plant-based formula, this toothpaste does not contain any harmful chemicals or fluoride. Thanks to its active ion and surface acting agent, it also removes all stains caused by coffee and smoking.

Best Toothpaste For Whitening Teeth

Our panel of 278 testers brushed and rinsed their way through 13 brands of whitening toothpaste for an eight-week period. They assessed results such as whitening effects, stain removal and prevention, and whether the toothpaste increased any sensitivity in their teeth or gums.

Furthermore, testers had pictures of their teeth taken with our VISIA image analysis machine. We used a whiteness scale to analyze the images before and after the trial to assess for changes.

Claiming to leave the teeth up to four shades whiter in three weeks, this toothpaste is formulated to be “low abrasion”. The brand says it strengthens the enamel and prevents cavities too.  Coming top in our lab test, it didn’t cause any increased teeth sensitivity with our testers. Leaving the mouth feeling clean and fresh after rinsing, some testers compared it to a trip to their hygienist.

What Is The Best Whitening Toothpaste

If you have already invested in a professional whitening treatment, you’ll want to make another splurge on this toothpaste. It’s designed to maintain the results of bleached or bonded teeth. The ingredient spotlight is on Calprox, which gently dissolves a protein called pellicle that can attract stains, and also prevents bacteria growth. And the Original Mint flavor keeps you feeling fresh.

This formula says it will help improve both surface and deeper staining. The brand also says the toothpaste strengthens and remineralizes the teeth. Voted best for the whitening effect with our testers, 82% of them agreed they would continue to use it. The majority of testers saw that their teeth became whiter in two-to-four weeks. They also enjoyed that the toothpaste lathered well, leaving breath smelling fresh.

Nothing elevates a shelfie like a tube of Marvis toothpaste. Based in Florence, Italy, like many other Italian brands, they are famous for their design. Marvis is equally known for its beautifully packaging as its intriguing flavors. (A couple of unique flavors include Amarelli Licorice and Jasmine Mint.) The creamy formula doesn’t include peroxide and uses silica to whiten instead. The toothpaste protects teeth while brightening and helps prevent tartar, decay and plaque. The crisp mint flavor keeps breath fresh long after you’ve brushed.

No, it’s not your imagination—activated charcoal really is popping up in everything these days. It’s beloved for pulling out impurities, and that goes for your teeth as well. By removing the compounds that stain your teeth, it leaves you with a brighter smile. Hello’s charcoal toothpaste is formulated with sustainable bamboo, which naturally detoxes and removes odors, making it great for polishing and whitening.

To leave you with the fresh, minty breath, this formula also contains coconut oil, mint, spearmint, and peppermint. Plus, it fights plaque and is free of fluoride, sulfates, artificial sweeteners and flavors, microbeads, parabens, gluten, and triclosan. And to prove that it’s chock full of charcoal, the toothpaste is actually black. That means it can be a little messy for your sink, but good for your teeth.

Best Whitening Toothpaste Consumer Reports

The type of braces you have will determine how effective any whitening toothpaste will be. Traditional bracket braces may be harder to work with than removable aligners.

This toothpaste is designed to penetrate deep between teeth and under the gumline, so it may be more effective at whitening teeth with braces than some other types. It also features a low-abrasion formula.

The active whitening ingredients are baking soda and peroxide. It also contains fluoride for cavity prevention.

There’s no need to worry about icky ingredients with Tom’s of Maine. Packed with natural ingredients, this multitasker whitens teeth, prevents plaque and tartar build-up, and freshens breath, all without artificial dyes, sweeteners, flavors, or preservatives. It contains zinc citrate, a naturally occurring mineral sourced from zinc, and xylitol, which organically comes from birch trees or corn. The toothpaste is fluoride-free and has a refreshing natural peppermint flavor. Plus, the brand doesn’t test on animals, so it’s cruelty-free and vegan.

Opalescence Whitening Toothpaste is a high-quality product that helps to strengthen the teeth and remove stains on the surface of the teeth. Containing premium grade natural ingredients, it comes in a minty fresh flavor that not only keeps the mouth fresh but also removes the bad odor caused by germs and bacteria. It also fights cavities and prevents tooth decay ensuring the teeth are protected from any sort of damage throughout the day.

I have a question for the colleagues who perform Zoom whitening treatment. Has anybody heard about the possibility to save on performing the treatment buying a special chip from which is simply inserted into a standard light guide for the Zoom machine and makes it unlimited? That being said that it allows easy to use all remaining gel from a standard Philips kit to serve another patient or even start using third part bleaching material to reduce the cost of the procedure. What do you think about this?

Which whitening toothpaste really works?

1. Colgate Optic White Toothpaste. Colgate boasts that this toothpaste can guarantee a noticeably whiter smile in just three days of brushing. According to Colgate, it can also whiten teeth up to three shades and remove “intrinsic stains” that other kinds of toothpaste can’t reach.

Is Crest or Colgate better for whitening?

Overall, Colgate has proven to be a better toothpaste brand. In our deep clean and cavity protection categories, Colgate came out on top above Crest. So, if you are looking for whitening toothpaste, look no further than Crest 3D Whitening toothpaste.

What is the best toothpaste 2019?

The best toothpaste you can buy
  • Best overall: Sensodyne Pronamel Gentle Whitening Toothpaste.
  • Best for kids: Hello Oral Care Fluoride Toothpaste.
  • Best for fresh breath: Colgate Total Advanced Fresh Toothpaste.
  • Best for sensitive teeth: Sensodyne True White Sensitive Teeth Toothpaste.